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UAE Freezones Biz News Updates
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Bridgestone Park opens at JAFZA, Dubai
Bridgestone Middle East and Africa (BSMEA) officially opened its new 21,678
m2 facility - Bridgestone Park - in the South Zone of Jebel Ali Free Zone (JAFZA)
this morning.
Bridgestone Park was formally inaugurated by Mr. Ibrahim Mohamed Al Janahi,
Deputy CEO of Jafza, and Talal Al Hashimi, Managing Director -Economic Zones
World (EZW) - UAE Region, also present at the opening ceremony were
Kunitoshi Takeda, Vice President Asia Pacific, China, Russia, Middle East
and Africa Tyre Operations, Bridgestone Corporation, Shoichi Sakuma,
President, Bridgestone Middle East and Africa, as well as senior officials
from JAFZA and Bridgestone's local business partners.
The new Bridgestone Park includes a training facility serving the Middle
East and Africa (MEA) region. The Training Center will be used by
Bridgestone employees, distributors, and business partners across MEA to
develop and enhance their knowledge and skills.
Through the center, Bridgestone is keen to increase professional training
standards and take learning and acquiring knowledge to a higher level.
Bridgestone Park features a FirstStop retail store - Bridgestone's passenger
car service center, the Truck and Bus Tyre Service Center (BTTC), and a
Bandag Learning Center, which specialises in retread training.
The FirstStop, BTTC, and Bandag Learning Center facilities at Bridgestone
Park will be used as models to educate and train regional business partners
as these new Bridgestone brands and services are introduced across the
region.
Bridgestone Park is an extension of the company's long-standing business in
the Middle East and Africa and is operated by BSMEA, Bridgestone's
Headquarters for the MEA region, based in Dubai.
Speaking at the inauguration Mr. Shoichi Sakuma said, "The investment in
this stunning new facility gives Bridgestone the opportunity to provide our
regional customers with new and enhanced services and to train our staff to
deliver the highest possible standards of customer care. Bridgestone Park
will become a new, strategic and state-of-the-art hub for BSMEA to enhance
our employees', partners', and distributors' skills and knowledge, in order
to serve our customers and communities better."
Mr. Ibrahim Mohamed Al Janahi, Deputy CEO of Jafza, speaking on the
occasion, said, "Bridgestone's significant investment in its new
sustainability focused facility in Jafza reflects the company's deep
commitment to the region and their trust in the Free Zone. I am sure the
"Bridgestone Park" will help Bridgestone serve the region more efficiently
and in elevating the level of professionalism in the auto industry in the
Middle East and African countries. I wish them great success and assure them
of our full support, whenever, they need."
FirstStop is Bridgestone's pan-European network of Passenger Tyre and Auto
Care service centers which consists of over 2,000 stores with 19 years of
professional experience and service excellence in Europe. The FirstStop shop
at Bridgestone Park will be the retail brand's model store as it is rolled
out to new markets in the Middle East and Africa.
FirstStop not only offers its customers a complete tyre service, but also a
unique Autocare experience with exceptional service standards. Its dedicated
team will offer free safety checks on vehicles, with customer safety on the
road its number one priority.
As part of its commitment to provide superior quality products and services,
the shop will stock a full range of tyres and auto-care products. Adding to
FirstStop's comprehensive tyre services - which include alignment,
balancing, repair, and rotation - and auto-care services including
oil/filter change, and battery change - FirstStop's mission is to become its
customers' 'Tyre & Auto Care Partner'.
The new Bridgestone Truck Tyre Center (BTTC) is a unique facility that
caters to the maintenance and service of commercial vehicles - a segment in
which tyre safety awareness and economy are critical.
Through BTTC, Bridgestone intends to increase the safety of commercial
vehicles and improve the lifespan of truck tyres through its decades of
expertise in tyre and maintenance services, in addition to increasing levels
of safety awareness among those working in the industry. As well as the
service area with the latest professional machinery, the center has a
dedicated area for drivers to relax and enjoy some tea or coffee while their
vehicle is being serviced.
The Bandag Learning Center houses state-of-the-art equipment that will be
used for training. The Bandag brand, the world's leader in retreading for
more than 50 years, has been part of the Bridgestone Corporation since 2007.
At the Center business associates will enhance their skill and knowledge of
the retreading process.
The learning center emphasizes the safety and reliability of the Bandag
system retreads, and showcases the economical and environmental value of
retreaded tyres. Bridgestone is committed to helping ensure a healthy
environment and retreading is a sound ecological solution as it uses up to
75% less energy and resources than making a new tyre.
"Safety and becoming ever-more eco-friendly remain our core values at
Bridgestone. Through our work at Bridgestone Park we hope to increase road
safety levels, build environmental awareness, and bring the best in customer
care, to fulfill our commitment of Serving Society with Superior Quality,"
added Shiochi Sakuma Bridgestone's Middle East and Africa President.
21 Jan 2013 |
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Courtesy AME Info FZ LLC
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