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UAE Freezones Biz News Updates
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DAFZA takes innovation strategy further to advance ranking among world’s
most innovative free zones
The Dubai Airport Freezone Authority (DAFZA) marked another major
milestone in its bid to become one of the world’s most innovative free zones
after forging a partnership with leading strategy management consulting firm
ShiftIN Partners. Their strong alliance will help identify innovation
champions within DAFZA and bring to life their creative and unique ideas
designed in line with the freezone’s comprehensive Innovation Strategy and
in support of the UAE’s vision of becoming a global innovator in various key
fields.
Under the partnership, 20 innovation champions will be chosen from DAFZA’s
employees. The head of sections and departments together with their
respective team members will be selected during the course of organizational
assessment procedures.
The skills and capabilities of the candidates will be evaluated through a
series of interviews and the use of online tools. Additionally, innovation
awareness sessions will be held and a variety of communication tools will be
utilized to build up the momentum for change, inspire employees
institution-wide, and keep the entire staff motivated and engaged in
creativity, innovation, excellence and change leadership to face and
overcome all challenges.
Amna Rashed Lootah, Assistant Director General of Finance and Commercial,
DAFZA, said: “This development is a first for the free zone sector and forms
an important pillar for investing optimally in human capital at DAFZA. We
will help our innovation champions throughout their entire journey to leave
a positive imprint and make a qualitative leap in creating the best
solutions for improving the experiences of investors in the Freezone. We
will provide them with major opportunities for envisioning and creating
their future based on the unique training module in order to deliver
additional value for DAFZA and support the organization's innovation
strategy.”
“This partnership with ShiftIN reaffirms our unwavering commitment to make
innovation a daily practice and a well-established corporate culture in line
with the wise guidance and vision of H.H. Sheikh Mohammed bin Rashid Al
Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, backed by
our own ambitious vision and our overarching goal of establishing DAFZA as
one of the world’s most innovative free zones. Moreover, our partnership is
aligned with the UAE National Innovation Strategy as part of our
contribution towards advancing the country’s innovation-related efforts as
well as supporting the objective of UAE Vision 2021 to build a competitive
economy led by nationals who are armed with knowledge and innovation,” Amna
concluded.
Innovation is part of the Dubai Airports Freezone’s core business values and
has significantly contributed to the freezone’s growth in the Middle East.
As part of its innovation strategy, DAFZA has put in place various
procedures and protocols to help shape new innovative concepts. The DAFZA
Innovation Unit (DIU) is one of its essential initiatives and is a
fundamental pillar of DAFZA’s overall development structure.
December 07, 2016
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Courtesy Government of Dubai Media Office
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