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UAE Freezones Biz News Updates
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Casio eyes 20% regional growth this year
Japanese firm expects 20 billion yen in sales in the next three years from
the Mideas
Hiroshi
Nakanura (left), Senior General Manager of Global Marketing HQ of Casio
Computer, and Tsuneo Nagai, Managing Director of Casio Middle East FZE, at the
conference on Wednesday.
Casio Computer expects 20 per cent increase in sales with the establishment
of its regional headquarters at Jebel Ali Free Zone, according to the
company’s top executive in the region.
Casio Middle East is scheduled to commence sales and marketing operations
from October this year.
Casio has been supplying products in the Middle East through sales agents
since the mid-1970s. In 1994, the company set up a representative office in
Dubai to function as a point of contact for its customers.
“Middle East and Asia are the two countries which are showing the highest
growth in the world. We are positive of achieving our target this year with
the launch of new products,” Tsuneo Nagai, Managing Director of Casio Middle
East, told Gulf News on the sidelines of a conference on Wednesday.
The Japanese firm with a capital of Dh9 million, expects sales worth 20
billion yen in the next three years from the Middle East.
He said the new office will help supply products to the Middle East and open
the gateway to Africa. Jebel Ali provides good facilities for stock
operations as Casio aims to expand across the Middle East in the coming
years.
The company’s African markets used to be controlled from Japan earlier and
with the Dubai office. Casio Middle East aims to look at taking on greater
business responsibilities as a gateway to countries in Africa, which are
drawing attention as a new growth market.
Vishesh Bhatia, chief executive officer of Jumbo Electronics, one of the
main distributors of Casio products in the UAE, said that it is a good idea
from Casio’s side to expand its Dubai office.
“We have registered around 15 per cent growth in Casio sales in the first
four months of this year compared to the same period last year,” Bhatia
said.
In the UAE, Casio has two G-factory outlets [exclusive outlets for watches]
in Dubai — at Al Ghurair Centre and Lamcy Plaza.
“We are targeting two more outlets at top shopping malls this year. In three
years’ time, we expect 100 exclusive watch showrooms in the region,” Nagai
said.
“The Middle East markets, especially the Gulf countries, have been thriving
against the backdrop of robust economic growth and an expanding young
population and the region is regarded as a strategic growth market."
Aug 28, 2013
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Courtesy Al Nisr Publishing LLC
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