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UAE Freezones Biz News Updates
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Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Apple is planning to build the world's biggest iStore in Dubai - marking the
first time it has opened a retail store in the Middle East.
The fruity firm is looking for 26 categories of iToilers to work in the
United Arab Emirates. Some 13 of these positions are for jobs in the new
store.
Cupertino wants to recruit everything from shop floor staff to grandly named
Geniuses, who all need to wield their "customer service brilliance and
empathetic nature" as part of the corporate mission to show fanbois how to
use those new fruity gizmos.
According to reports in the local press, the Apple outpost in Dubai’s Mall
of the Emirates will actually be the biggest in the world. It will open in
2015 and replace a cinema complex.
The iStore will be the first ever opened in the Middle East, a region with a
brand image which is as far away from the shiny, happy, ukelele-soundtracked
world of Apple advertising as Earth is from Alpha Centauri.
Apple chief Tim Cook has previously travelled to the barren deserts of the
UAE to meet with absolute monarch Sheikh Mohammed bin Rashid al Maktoum. The
sheikh is well known for his $4bn fortune, but perhaps a little less known
for his poetry, which includes this piece of doggerel featuring a
mind-reading horse.
It is not clear who decided it would be the biggest ever Apple Store built,
but this is a strategy which fits perfectly with the "considerably richer
than you" vibe of the nation.
Dubai's skyscrapers sprang from its barren deserts just 20 years ago. Since
then, it has turned into a place where British expats are jailed for having
sex in a taxi, migrant workers are worked to the bone and women are
threatened with jail for the crime of being raped.
Vanity Fair memorably described Dubai as a "cautionary tale about what money
can’t buy".
"Dubai is the story of the three wishes, where, as every kid knows, with the
third wish you demand three more wishes," wrote A.A. Gill, who is best known
as a restaurant critic for the Sunday Times. "And as every genie knows,”
Gill continued, “more wishes lead to more greed, more misery, more bad
credit, and much, much, much more bad taste. Dubai is Las Vegas without the
showgirls, the gambling, or Elvis. Dubai is a financial Disneyland without
the fun."
Aug 20, 2014 |
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Courtesy The Register
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