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UAE Freezones Biz News Updates
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Microsoft introduces SME-centric Dynamics 365 Business Central to UAE
market
Microsoft today released Dynamics 365 Business Central, an all-in-one
solution aimed at empowering UAE’s fast-growing SME segment, to streamline
their financials and business processes, improve customer interactions and
make better decisions with integrated intelligence.
Business Central is tailor-made for the small-to-midsized business that has
outgrown its basic accounting software and is ready to connect its business
across functions, processes and disciplines.
Business Central is an all-in-one business management solution that easily
and seamlessly connects back-office systems with business processes.
It allows business owners to standardize and integrate their entire
organization’s business processes, including sales, finance, human
resources, operations, logistics and marketing to function as one.
Unlike traditional ERP solutions, Dynamics 365 Business Central is also
deeply integrated with Office 365, and includes built-in intelligence, so it
is easy to use and helps innovators to make smarter business decisions,
leading to a competitive edge and accelerated growth.
As the UAE government continues its ambitious economic reform programmes,
SMEs play an increasingly important role in national growth. For example, as
of August 2017, more than 94 per cent of companies operating in the UAE were
SMEs, employing around 86 per cent of the private-sector workforce,
according to the UAE Ministry of Economy. In Dubai alone, smaller businesses
account for almost 95 per cent of companies, employing 42 per cent of the
workforce and contributing around 40 per cent of the emirate’s GDP.
As small businesses progress from start-up to midsized enterprise, they
often waste valuable time wrestling with standalone systems that are not
connected to other important aspects of day-to-day operations. And changing
those systems often disrupts workflow. A common side-effect of such
scattered architectures is heterogeneous data that stifles decisions and
wastes further time to create and configure reports, leading to incomplete
or blurred pictures of cash flow, inventory, and customer behaviour.
“SMEs operating in the country and the wider region often find themselves in
a fiercely competitive climate, where digital culture is driving the
emergence of new service expectations,” said Maureen Mansour-Khoury, Senior
Product Marketing Manager, Dynamics 365, Microsoft Middle East and Africa.
“Legacy systems for growing businesses often can’t keep up with markets that
are in continual flux.
Configuration and upgrade to existing suites can be expensive, so SMEs
really need a flexible solution that can meet the requirements of the here
and now, but allow turnkey access to extensions as the business evolves.
Dynamics 365 Business Central brings people, processes, and data together,
so you can manage your business end to end.”
By connecting data across accounting, sales, purchasing, inventory, and
customer interactions, Business Central allows SMEs to get a holistic view
of the business and chart financial performance in real time with built-in
Power BI dashboards. Financial closes and reporting are accelerated;
accounts receivables and payables are streamlined; and reconciliations of
accounts are quicker, more accurate, more automated and compliant. And
Business Central enables the refinement of financial forecasts by modelling
and analysing data across multiple dimensions, even allowing the
customisation of reports through seamless Microsoft Excel integration.
SMEs will now be able to automate and secure their supply chains and
optimise inventory levels, by using Business Central’s built-in intelligence
to predict when and what to replenish. Sales teams can sell smarter and
improve customer service, delivering value at each touch point. Business
Central’s advanced analytics capabilities allows more effective
prioritisation of sales leads based on revenue potential and monitors all
customer interactions to deliver guidance on the best upsell, cross-sell,
and renewal opportunities throughout the sales cycle.
“Microsoft’s mission is to help every individual and organisation on the
planet to achieve more,” added Maureen. “For an SME operating in the
intensely demanding Gulf market, Business Central can form the hub of a
digital transformation strategy that will set you apart from your peers,
allowing you to engage customers, empower employees, optimise operations and
reinvent your entire business model.”
August 02, 2018 |
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Courtesy Dubai Media Incorporated.
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