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UAE Freezones Biz News Updates
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LinkedIn reveals most influential UAE brands
Etihad Airways
took the top spot among influential UAE brands on LinkedIn.
Airlines, tourism operators, telecoms operators and real estate players
have come up trumps in a survey of the UAE’s most-influential brands
conducted by the social network site LinkedIn.
Abu Dhabi’s Etihad Airways took top spot in the survey, which measures
engagement among LinkedIn’s 313 million professionals, followed by Emirates
Airline in second place.
“LinkedIn provides us with a unique platform to engage business travellers
and relevant decision-makers,” said Elizabeth Selby, Etihad’s head of social
media. “This ranking follows a number of very successful campaigns we’ve run
on the platform, taking our number of followers above 120,000.”
The Dubai-based hospitality giant Jumeirah Group, the company behind hotels
such as the Burj Al Arab and the Jumeirah Beach Hotel, came third on the
list, followed by the Cleveland Clinic Abu Dhabi in fourth place.
The real estate giants Emaar and Damac were ranked fifth and ninth
respectively, while the local telecoms operators Etisalat and du came in at
number six and number eight.
National Bank of Abu Dhabi was the only bank to make the top 10 in the
rankings, coming in seventh place, with the list rounded off by the talent
management firm TASC Outsourcing in 10th position.
“While LinkedIn offers brands unmatched opportunities to reach out and
engage with their target audiences, any marketing effort needs constant and
consistent measurement to ensure success,” said Jacob Thomas, the head of
LinkedIn marketing solutions in the Mena region.
“The brands we have identified in the UAE are leading among their peers in
using LinkedIn’s Marketing Solutions most effectively, and the make-up of
the rankings shows that social media is a significant focus for brands in
the UAE.”
LinkedIn has more than 10 million members in the Middle East, with more than
1 million members each in both the UAE and Saudi Arabia.
Sept 2, 2014 |
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Courtesy thenational.ae
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