UAE residents spend five hours a day on social media
Report finds under 35-year-olds spend up to six hours per dayMillennials
in the United Arab Emirates are spending up to six hours a day on social
media, research has found.
Across the age groups, UAE residents reported they spent roughly five hours
a day using social media, while nearly a third have six to 10 applications
installed on their smartphones according to new research from YouGov.
Facebook was found to be the most popular platform among users aged between
18 and 35, with more than 80 per cent of users accessing the social network
several times a week.
YouTube and LinkedIn were the next most popular sites with 58 per cent and
26 per cent of people using the sites respectively, a YouGov survey of 5000
people found.
Meanwhile, platforms such as Flickr, Foursquare, Reddit and Tumblr were said
to be the least regularly used social media sites, accessed by less than 2
per cent of respondents.
More than 70 per cent of YouGov respondent said they used their smartphones
to access Facebook, while roughly a fifth accessed it via their laptop.
Conversely, LinkedIn was the most accessed social media site via a laptop
with just over half naming it as their device of choice.
YouGov consumer research director Nehal Hassan Jibouri said, “Our research
confirms how social media today plays an integral role in the lives of UAE
residents. It serves two main desires – it fulfills (but also created) a
need to share precious moments with others and has also become a means to
gain, gather and exchange information.”
The UAE has the highest per capita mobile phone penetration in the Middle
East, estimated at 80.6 per cent of the population and going up to 82.8 per
cent by 2019, according to the 2015 Global Media Intelligence (GMI) report.
As of 2015, 606 million people in the Middle East are believed to have at
least one mobile phone this year, with the figure expected to grow to 789
million by 2019, the GMI report added.
July 4, 2016
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