Volume # 12 | December, 2016

UAE Freezones Biz News Updates

UAE coffee brand launches new franchise concept

Coffee Planet

Last year the company opened the largest roasting plant in the UAE

Gulf-born coffee roaster Coffee Planet has revealed its new franchise concept in a bid to expand its global presence.

The premium coffee company – which currently has franchise outlets in its UAE home market as well as Qatar, Pakistan and Malaysia – is offering four formats under the new model: café, kiosk, cart and vending.

The new franchise options, as well as a refreshed look for the brand, are part of Coffee Planet’s plans to grow across the region and beyond.

The company’s managing director Robert Jones said: “The launch of our new franchise concept marks a milestone achievement as we continue to update areas of the business as part of our wider rebranding strategy.

“We have dedicated significant time and investment to enhance our ability to deliver freshly roasted 100 per cent Arabica specialty coffee to everyone around the world and our improved franchise model is aligned to this vision.”

Coffee Planet aims to support new franchise partners with barista training, contractor selection, outlet design, operations, and market guidance.

Last year the company signalled its growth intentions by opening the largest roasting plant in the UAE.

A decade after launching in Dubai, it invested Dhs10m in a new factory in Jebel Ali, doubling the size of its roasting factory from 6,000 square feet to 14,000 square feet with the capacity to roast up to 100 tonnes of coffee per month.

Nov 12, 2016

Free Zones Of UAE

Volume # 12 | December, 2016

UAE Freezones Biz News Updates

Courtesy Gulf Business.

Emirates Of UAE

Business

UAE Offshore