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UAE Freezones Biz News Updates
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Emirates is most popular employer for UAE business students
 Emirates
flights will be subjected to further enhanced security screening measures as
of October 26.
Google is most favoured by engineering and IT students, according to
Universum Global survey
Emirates Airline is the most attractive employer for business studies
students in the UAE, while Google is the employer of choice for students of
engineering and IT, according to a new survey.
The Swedish research company Universum Global quizzed 8,100 students from 28
universities in the UAE on their career goals and ideal employers between
November 2016 and July 2017 as part of its Global Talent Survey.
Emirates, the world’s largest operator of A380 superjumbo aircraft, moved up
from seventh in 2016 to upstage Google as top employer for UAE-based
business and commerce students. Google maintained its position as the most
favoured company for students in the engineering/IT field.
“This clearly proves how UAE is a real emerging market where many
organisations, both nationals and multinationals, are engaging in a true war
for talent in order to secure the best and the brightest” says Claudia
Tattanelli, the chairwoman of the strategic advisory board at Universum.
"One of the unique and interesting aspects about the UAE’s ranking tables
compared to other countries is the near equal presence of national and
regional firms versus international firms fighting it out for places within
the top 10.
This year, Google was the second most attractive employer for business and
commerce students, followed by Apple, Dubai-based Emaar Properties, the
emirate’s biggest listed real estate company, and Etihad Airways.
In last year’s survey, Google was followed by Apple, Emaar, Dubai Airports,
the operator of Dubai International and Al Maktoum International airports,
and Etihad.
For engineering and IT students, Google was followed this year by Emaar,
Apple, Microsoft and Emirates. In last year’s survey, Google was followed by
Apple, Microsoft, Emaar and the Abu Dhabi-based clean energy firm Masdar.
According to the Universum's survey, 14 per cent of the respondents said
their preferred industry for work is management and consulting, followed by
banks and arts, entertainment and recreation each favoured by 13 per cent
and energy by 12 per cent.
The career preferences of Emirati students are starkly different from those
of non-Emirati students, according to the survey.
Management and strategy consulting and finance services were the preferred
employment sectors of choice for Emirati business students, while their non-Emirati
peers prefer banking and financial services.
Emirati engineering/IT students favour the energy sector, followed by the
industrial engineering and manufacturing sectors. Construction and civil
engineering meanwhile is the top choice for non-Emirati students, followed
by energy, and industrial engineering and manufacturing industries.
Universum's survey found that both Emirati and international students in the
UAE are increasingly using social media channels as a means of researching
prospective employers, said Ms Tattanelli.
“This renders it even more important for companies to have a well-defined,
multi-channel digital strategy that can cut through the noise that currently
exist on many platforms and utilise such platforms as Facebook, Instagram or
Snapchat more effectively to enhance their attractiveness among their key
target groups,” she said.
In last year’s survey, which polled 7,637 students from 30 universities, 16
per cent of respondents wanted to work in energy and 16 per cent wanted to
work in engineering and manufacturing, followed by media and advertising
with 15 per cent.
October 17, 2017
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Courtesy The National
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