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UAE Freezones Biz News Updates
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Tourism 2.0 A Revolutionary Blockchain – Enabled Virtual Marketplace Designed to Help Achieve Dubai’s Tourism Goals
Dubai’s Department of Tourism and Commerce Marketing (DTCM) has launched
Tourism 2.0, a blockchain-enabled marketplace that connects potential buyers
directly to hotels and tour operators. The initiative is DTCM’s
participation in Dubai 10X, and will further the department’s mission to
establish Dubai as the leading destination for global travel, business and
events by 2020.
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince
of Dubai, Chairman of the Dubai Executive Council and Chairman of Dubai
Future Foundation’s Board of Trustees, launched the bold plan, among a
bundle of innovative proposals for Dubai 10X at the 6th World Government
Summit in February 2018.
The Dubai 10X initiative seeks to place Dubai Government entities 10 years
ahead of all global cities, across various sectors. To that end, H.H. Sheikh
Hamdan approved 26 projects presented by 24 government departments. The
shortlisted projects were evaluated by a panel of experts out of a total of
more than 160 ideas submitted by 36 entities in less than 365 days.
His Excellency Dr. Helal Saeed Al Marri, Director General of DTCM noted the
Department’s commitment to adopting emerging technologies such as blockchain
to enhance the tourism sector in the emirate, based on the vision of HH
Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of
the UAE and Ruler of Dubai.
“By increasing the pace of digital transformation in the travel sector,
Dubai Is positioned to expand tourism by bringing innovative start-ups into
the ecosystem, which will ultimately deliver value in terms of higher and
faster visitor conversion, and greater GDP impact.” He added, As the pioneer
in adopting the most secure and transparent virtualization technology in the
tourism sector, we will be able to streamline booking processes and create
democracy in travel for all.”
Dubai’s Tourism Vision 2020 has set a goal of welcoming 20 million visitors
per year by the year 2020. In 2017, Dubai welcomed 15.79 million visitors,
an increase of 6.2 % over the previous year. Tourism 2.0, will bring Dubai
another step closer to achieving the Vision 2020 goal. As a business to
business (B to B) marketplace, it will allow hotels and tour operators to
connect directly. By accessing hotel occupancy and room rates, operators can
communicate offers and availability more effectively to their customers.
With the rise of social media channels promoting destination travel
globally, the tourism industry has seen a rise in the demand for
personalized travel packages. Tourism 2.0 will also be a consumer-friendly
platform that will enable travelers to design personalized travel
experiences in Dubai.
April 18, 2018 |
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Courtesy GDMO
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