|
UAE Freezones Biz News Updates
|
|
UAE business community more ‘forward-thinking’ than UK, says lingerie
tycoon Michelle Mone
Michelle Mone,
the founder of Ultimo says the business community in the UAE is more
‘forward-thinking’ than her home country.
"I think enterprise in the UAE is very different from the doom and gloom of
the UK," says Baroness Michelle Mone of Mayfair, founder of the Ultimo
lingerie brand.
"In the UAE, business is booming and there is a positive attitude towards
commerce," she says. "There is clear confidence in the economy and people
are looking for opportunities to do things bigger and better."
Ms Mone, a 44-year-old mother of three adult children, has become well known
as a businesswoman and entrepreneur at home in the UK, where she has
recently been made a business "tsar" to the government and appointed to the
House of Lords.
But despite her high-profile role in the UK, she thinks the business
community here in the UAE is more "forward-thinking" than her home country.
"The general culture in the UK is very negative, which has a knock-on effect
on business. I blame the bad weather," she adds. She’ll have a chance to
enjoy some better weather this November when she will be a keynote speaker
at the National Achievers Congress in Dubai. Previous speakers have included
Bill Clinton, Tony Blair and Sir Richard Branson.
Her invitation to speak at the event is easy to understand.
Growing up dyslexic and in poverty in Glasgow, Scotland, Ms Mone left school
at 15 to look after her wheelchair-bound father, before becoming a housewife
and mother at 18. But by 24 she had invented the first gel-lined, push-up
bra and created the women’s brand Ultimo.
She has since helped to innovate 15 patented inventions and brands,
including a range of tanning products called UTan. Ultimo was sold to a Sri
Lankan group in 2014 after Ms Mone separated from her husband and business
partner, Michael. Last year she wrote a book, My Fight To The Top, and today
she is thought to be worth around US$30 million.
The lingerie tycoon also runs a mentoring business, one of the ways she can
share her journey of achievement with other entrepreneurs. Sessions cost a
reputed Dh48,000 – although she gives away a place or scholarship via the
UK’s Prince’s Trust charity for every place booked.
"I specialise in empowerment," she says, "helping people to believe in
themselves and their business". She adds: "All of my mentoring clients
change dramatically from the people who first walk into my sessions.
"One client was very successful already but could not break through the
‘glass ceiling’ of accomplishment. After six months with me, she had set up
two brand-new – and very profitable – revenue streams."
Entrepreneurs considering a mentor should look to their balance sheet first,
Ms Mone warns. "Cash flow is what will ultimately decide whether the
business succeeds or fails. We are there to support and help the individual
and their business, not weigh a financial burden."
If an entrepreneur cannot afford "the best" mentor, she advises, they should
"start small". "Any good mentor will be worth the investment," she says,
adding that it is always worth seeing potential mentors speak to an audience
to decide if they are the right person to learn from.
Generally, she says, "the less money you have, the more creative you become.
Everyone treats money as the only object, when actually it is just a means
to an end. The smallest amount of money well spent can prove to be more
effective than throwing endless sums at projects that do not work. Think
outside the box and think as big as you can."
When it comes to marketing, everyone is at it, she says, so "observe what
works and what doesn’t, then do it differently and better": identify your
market, your competitors and your product’s strengths.
Children should be encouraged to "allow their entrepreneurial spirit to
flourish" she says.
"All kids have instincts for business and want to run pretend shops – and
they are certainly very good at negotiating the best deals for themselves."
But university is not a must, Ms Mone believes. "I rely hugely on my
instincts and and I knew university wasn’t for me," she says.
"I am sure the skills learnt at university would be very valuable but so,
too, are the skills you learn from taking the leap into the world of
business and filling in the blanks yourself."
As to her dyslexia, she says it has never held her back – and may actually
have helped her in business by allowing her to take a "hands-on approach".
"Too much is done these days in writing, over text and email. Nothing beats
a face-to-face meeting. That is where most things happen."
Established in 1992, the National Achievers Congress Festival will take
place at Arena Al Badia in Dubai on November 18 and 19. Tickets cost from
$395.
Sept 28, 2016
|
|
Courtesy The National
|
|